Digital Marketing & Strategy

Let me help you develop eCommerce & marketing strategies that will drive sales while creating a fast, fun experience that inspires customer loyalty.

• Strategic Planning : Developing a clear business plan with well-defined goals, strategies, and timelines to lay the foundation for sustainable growth.

• Operational Efficiency : Streamlining internal processes, optimizing resource allocation, and leveraging technology solutions can improve operational efficiency and scalability.

• Scalability : Developing scalable business models, infrastructure, and systems that can support rapid growth without compromising quality or customer experience is essential for sustaining growth trajectory.

• Financial Management : Financial planning, budgeting, and management of cash flow, expenses, and investments that are critical for fueling growth and maintaining financial health.

Digital Management

Transitioning from brick & mortar to e-commerce can be overwhelming. Allow me the pleasure of managing your web business for you.

• Website Management : Oversee the organization's website, ensuring it is user-friendly, optimized for search engines (SEO), and aligned with brand guidelines. Collaborate with web developers, designers, and content creators to update website content, improve user experience, and implement new features or functionalities as needed.

• Content Creation and Distribution : Develop content calendars, manage content production workflows, and coordinate content distribution across channels to ensure consistent messaging and brand voice.

• Analytics and Reporting : Monitor and analyze digital marketing performance metrics using tools such as Google Analytics, social media analytics platforms, and email marketing software. Generate regular reports to assess campaign effectiveness and track KPIs.

• Digital Advertising : Plan, execute, and optimize digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and display networks.

  Experienced with e-commerce platforms (i.e. Big Commerce, Salesforce and Shopify)

Site Design & Customization

Collaborating with my clients to create visually appealing, functional, and user-friendly websites that meet their specific needs and objectives.

• Client Consultation: This is a chance for me to understand your requirements, goals, and preferences for the website. This may include discussing the target audience, desired features and functionalities, branding guidelines, and budget constraints.

• Design Concept Development: Creating mockups to visualize the layout, navigation, and overall look and feel of the site. The design concept is presented for feedback and revisions.

• Testing and Quality Assurance: Before launching the website, I will conduct thorough testing to identify and fix any bugs, errors, or compatibility issues. This may involve testing functionality, performance, security, and cross-browser compatibility to ensure the website works properly in different environments.

• Client Review and Feedback: The completed website is presented for review and feedback. You may request revisions or modifications to certain elements of the website before final approval.

• Launch and Deployment: Once the website is finalized and approved, it is deployed to the live server and made accessible to the public. I will ensure a smooth transition from development to production and provide ongoing support as needed.

Creative & Branding

Establish the visual identity, user experience, and brand perception of your website, driving engagement, conversion, and customer loyalty through compelling creative content and experiences.

• Brand Strategy: Define brand guidelines, visual standards, and creative direction to ensure a cohesive and consistent brand identity across all channels.

• Creative Direction: Lead and oversee the creative process in conceptualizing, designing, and producing high-quality visual assets for your website, including website design, product imagery, multimedia content, and marketing materials.

• User Experience (UX) Design: Collaborate with UX/UI developers to ensure proper optimization of website navigation, layout, functionality, usability and accessibility.

• Photoshoots : Serve as creative director & oversee photo-shoots and assets, including on-model, still life & lifestyle.

• Trend Research and Innovation: Keeping you informed about emerging trends, technologies (i.e. AI), and best practices in eCommerce, design, and digital marketing.

Email Marketing

Marketing automation helps to give your customers exactly the right information at exactly the right time. I will help to develop SEM/SEO/CRM/E-mail marketing strategies to drive consumer acquisition and retention.

• Automating Workflows: Setting up predefined workflows

• Segmentation and Personalization: Send targeted and personalized emails that resonate with different audience segments, leading to higher engagement and conversions.

• A/B Testing: Testing different email subject lines, content variations, and calls-to-action to determine which perform best with your audience.

• Performance Reporting and Analytics : Track key metrics, monitor trends over time, and generate actionable insights to optimize future campaigns and improve overall email marketing effectiveness.

• List Hygiene and Compliance : Regularly cleaning out invalid or inactive email addresses, managing unsubscribe requests, and ensuring compliance with email regulations such as CAN-SPAM and GDPR.

Social Media Marketing

My goal is to create conversations that add value, create campaigns that engage, and provide a positive ROI for your social media campaigns. K. Consults will manage your posts, pins, tweets, hashtags and shares so you can focus on what you do best: running your business.

• Strategy and Optimization : Testing different content formats, posting times, ad creatives, audience targeting options, and messaging strategies to continuously improve performance and achieve marketing objectives.

• Content Creation : Creating text posts, images, videos, infographics, stories, and polls, that resonate with your audience and align with your brand identity.

• Community Engagement : Actively participating in conversations and discussions related to your industry or niche. Building a strong community, brand loyalty and trust.

• Paid Advertising : Amplify reach, drive website traffic, generate leads, and increase sales.

• Monitoring and Analytics : Tracking engagement (likes, comments, shares), reach, impressions, click-through rates, conversion rates, and follower growth.

  Creating new & engaging content as well as building a community and following on social media is very time consuming. Let K.Consults do it for you!